Instagram as a Standalone Site Traffic Operational Strategy

01 Audience Analysis of Instagram

Instagram is a fast, wonderful, and fun social media platform that has accumulated a large number of loyal fans. According to data, as of January 2023, Instagram has 2 billion monthly active users worldwide, making it the fourth most used social media platform. The majority of Instagram users are young people, with 27.8% female users and 33.3% male users in the 18-34 age group. If the target audience for a seller's product or brand is young people, especially Generation Z, using Instagram for marketing and traffic diversion can be considered.

In addition, India, Europe, America, and other countries have a high coverage rate of Instagram audience. Sellers can use the Instagram platform to attract traffic for their products and brands.

02 Instagram Ad Types and Algorithms

Instagram mainly has 8 types of ads, including image ads, video ads, carousel ads, etc. Sellers can choose the appropriate ad type based on the product characteristics, create exciting content, and enhance brand awareness and product sales.

To drive traffic to an independent website through Instagram, sellers need to analyze the user demographic and understand Instagram's algorithm. Instagram's algorithm ranks the content posted by users, so sellers need to create visually appealing visuals and ad copy to attract user attention.

When sellers post content, they need to pay attention to presenting attractive visuals, choosing appropriate color combinations, and using images or videos with a consistent style. At the same time, use concise and concise language in the ad copy to convey the main value content. Use persuasive language appropriately to guide users to take the next action and increase attractiveness.

03 Drive traffic to an independent website through Instagram

Based on the analysis above, sellers can take the following strategies to drive traffic to an independent website on Instagram:

Target young people or the Generation Z audience.

Choose the appropriate ad type and create visually appealing content.

Use concise and concise language in the ad copy, and use persuasive language appropriately.

Publish content on Instagram that aligns with the audience's preferences based on Instagram's algorithm rules.

Through these strategies, sellers can use the Instagram platform to attract the attention of target audiences, increase brand exposure, guide users to make purchase decisions, and achieve the goal of driving traffic to their independent websites.

Find suitable overseas influencers for the brand.

Finding suitable KOLs (Key Opinion Leaders) for the brand can bring traffic and sales. These social media influencers already have a certain number of followers on their own accounts. Brands can choose influencers that are suitable for their products in order to attract precise users and improve product conversion rates.

Through Shoptop's website building service, customers can use the WotoHub Influencer Marketing Cloud in the backend to select suitable KOLs from platforms such as Instagram, YouTube, and TikTok. This method is efficient, precise, and cost-effective, serving as a link to global cross-border influencers.

In addition, there are multiple free influencer email templates that can be used to improve response rates. Real-time monitoring of sales performance and timely data analysis are also provided to help brands adjust their influencer marketing strategies.

Create relevant hashtag and brand tags.

Instagram's tagging feature is similar to Weibo's popular topics. By creating relevant tags, the exposure of posts can be expanded.

If no tags are added when posting, it is easy for posts to be buried, greatly reducing the number of views.

Brands can choose tags that are related to their products or themes, and they can also add brand tags. This can attract users who are interested in the brand, increase brand exposure and influence, and capture the attention of potential customers.

For example, Cider typically adds brand tags such as '#shopcider' and 'cidergang' to their posts to attract potential customers.

Some fashion brands will add tags that are related to their products, such as '#fashion' and '#Summerwear'. After adding tags, the posts will appear on the tag pages, and when users search for tags, they can browse through these posts.

Generally, using 5 to 10 tags can achieve the maximum exposure on the Instagram platform. Different tags also increase the opportunity for user interaction.

Create a brand community and increase interaction frequency with fans.

As a social media platform favored by Generation Z, Instagram users like to try new things and are willing to share and interact on social media.

After brands post on Instagram, they should update and check messages in a timely manner and actively engage with users. Interesting and lively comments can also increase the promotion of the platform's posts.

Authentic interaction and feedback are very valuable for product optimization. Brands can create their own brand communities on Instagram.

Consumers can enter this community, share and communicate their purchase experiences, and post their purchase reviews in the community. This will help brands optimize their products to the greatest extent possible to meet user needs.

Brands can display Instagram community content on independent websites and add independent website links to their Instagram accounts, making it easy for users to purchase products from Instagram to the brand's independent websites.

Take Cider as an example, users will share their purchases to their own Instagram accounts and the Cider community. Cider will select user feedback comments to publish on the official account and @mention the user. This can increase the enthusiasm of users to provide feedback and increase the interaction and stickiness between the brand and consumers, leaving a good impression on the brand.

In addition, brands can regularly host activities such as polls, giveaways, and likes on independent websites or social media platforms, giving users small gifts or discount coupons as benefits, enhancing interaction, increasing the activity and stickiness between consumers and the brand, and boosting user purchasing enthusiasm.

Jair, the Shoptop brand expert in overseas expansion, said, 'The value of a brand comes from listening to the voice of customers and always walking on the path of optimizing products.' Brands can interact with users through social media platforms such as Instagram and TikTok, perceive the real needs of consumers, further optimize products, and attract traffic to independent websites.