How to efficiently conduct off-site traffic for independent websites?

Independent station is not a speculative overnight wealth, but a business that needs careful management. If managed properly, the value accumulated by the Beehive independent station over the same operating time will far exceed that of platform stores. For many novice sellers, the pain point of independent station 'no orders' is a big one.

Today, I will share with you some directions and methods of external drainage:

01 Email Marketing

Email marketing, also known as EDM, is a form different from Amazon's internal message. Amazon's internal message actually has no operational space, basically being closely monitored, and any discount codes or hyperlinks are prohibited. However, EDM is much more free, and basically you can send it the way you want.

It should be noted that EDM is not about getting a bunch of customers' email addresses and then crazy sending them emails, because most of these emails will end up in the spam folder and often the IP will be blocked. I believe you have had examples of not being able to send emails. We can filter and analyze the data of users' shopping behavior on the website (such as the last login time, shopping frequency, cumulative order amount, members who have added products to cart but not paid or already paid, etc.), and find target customers for email marketing.

02 SNS social media platforms (Facebook, Twitter)

It takes time to operate the account well and accumulate a certain number of fans (doing some market research for new products, product giveaways, or interactive activities such as lotteries to attract fans), and then gradually work on traffic acquisition. For example, commenting on one's advertisement under posts made by celebrities, or riding on the popularity of hashtags to attract traffic, or using Facebook review groups, deals groups, and other methods. These are the most commonly used strategies by counterfeit sellers to attract a lot of free traffic through social media networks.

Find video influencers to cooperate with, so that the video views can be guaranteed. It is also recommended to communicate with influencers and include Fendong's independent website product links and even discount codes when releasing videos, for potential users with needs to make purchases.

Instagram is more youth-oriented, while Pinterest is more female-oriented. Both channels require high skills in product promotion and advertisement planning. Generally, only big brands do promotion on these platforms, and the difficulty of operation is relatively high. They are not very suitable for beginners. Of course, the specific choice depends on the characteristics of your own products.

03 Facebook/Google Ads

Facebook is suitable for sensory products, such as clothing and jewelry, where people can feel the style of the products through visuals. Google Ads, on the other hand, are suitable for essential products, such as lawnmowers and screws. When buyers need these products, they will definitely search on Google first. The conversion rate of Google Ads is higher than that of social media ads, because the purchase intention of actively searching is strong, compared to ads that appear while scrolling through social media.

04 Blogs/Forums

For example, some professional fields, auto parts, pets, etc., all have professional forums and blogs. You can contact these bloggers through internal messaging/chat to ask for help in writing soft articles for promotion. This is also a very good source of traffic. This method may be more suitable for niche categories with clear target audience, and may not be suitable for products with less obvious target audience labels.

05 Internet Celebrity Marketing

The term 'Internet Celebrity' represents traffic, targeted customer purchasing power, brand awareness, and tangible benefits such as expansion of capabilities. Among the top sellers on Amazon in China, Global Easy Buy, Anker, Banggood, etc. are all big players in internet celebrity marketing, and the frequency of small sellers using internet celebrity marketing is also very high. Besides semi-finished products, most fast-moving consumer goods, fashion items, household items, and daily necessities can choose internet celebrity marketing.

06 CPS Alliance Marketing

CPS Alliance Marketing, it is a performance-based marketing, simply put: a way to incentivize marketers to promote our products in exchange for commissions. Marketers will register for your affiliate program and direct customers to the Beehive independent website. So as long as customers who purchase through their links successfully make a purchase, they will receive a commission, which needs to be paid by the seller, that is, you. So whether it's an independent website, Amazon, or other platforms, affiliate marketing is one of the effective channels for overseas promotion.

These six promotion channels basically cover all directions of off-site traffic. You can choose the platform that suits you based on your actual situation.