Optimization Strategies for Improving Pinterest Image Search Ranking through Keyword Selection and Addition

When sellers choose keywords, they need to consider not only the relevance of the keywords to the product, but also the popularity of the keywords themselves. Even if sellers rank their images at the top, it is meaningless if the search frequency of the keywords is too low.

Specific locations for adding keywords

Sellers can add the selected keywords to the following five locations:

1. Pins Title

The title is the first filter Pinterest uses to match search results, so whether the Pins title contains keywords is a key factor that affects ranking.

2. Description

Adding keywords to the description is not difficult, as the description provides supplementary information about the image. Sellers need to pay attention to the attractiveness of the description when adding it. Only when the description is attractive enough will users click on the image to enter the website.

3. Board

A board is a collection of images that allows users to view images in the same series. Sellers can name the entire board with keywords and include images related to that keyword to increase the relevance of the keyword.

4. Images

Besides keywords in the title and description, sellers can also directly add keywords on the images. This can be achieved by adding text on the images or utilizing properties of element tags, further increasing the relevance of the keywords.

5. Landing Page Title

When users click on the image, they will be directed to the seller's website. Therefore, the landing page title is also very important. Sellers can add keywords in the landing page title to improve the page's ranking in Pinterest search results.

By implementing the above optimization strategies, sellers can increase the exposure of their images on Pinterest and improve the probability of user discovery and clicks. However, it is important to note that Pinterest is an image search engine, and users are more concerned about the attractiveness and quality of the images. Therefore, sellers need to ensure the attractiveness of the images while conducting SEO optimization.