What are the payment methods for independent websites?

During the process of operating an independent website, whether it is a large seller or a small and medium-sized seller, they may encounter some problems. This article will help you solve a common problem - what are the payment methods for independent websites? The following will introduce the common payment methods for different regions.

1. North America

In North America, mainly the United States and Canada, credit cards are the mainstream payment method in the market. Major credit card companies include Visa, MasterCard, American Express, Discover, etc. In addition, PayPal is widely accepted in the US market and is the preferred method for online shopping in the area.

2. Europe

In Europe, in addition to using international credit cards such as Visa and MasterCard, EU countries also like to use local cards, such as Laser in Ireland, CarteBleue in France, etc. It should be noted that in the UK and Italy, credit card fraud is relatively common. Merchants need to have certain judgment ability to minimize the impact of fraudulent orders on merchants.

3. Japan and South Korea

In South Korea, the mainstream payment methods are credit cards and debit cards, with local credit cards occupying a higher proportion. In addition, mobile wallets are also popular among young people, with electronic wallets like KaKaoPay allowing users to make mobile payments and online transactions.

In Japan, the mainstream payment methods are cash and credit cards. Most malls and online stores provide credit card payment channels. In addition, Japan has a special online to offline payment method called Konbini Pay. Consumers can create orders online and then use cash to complete payments at convenience store counters such as 7-11, FamilyMart, and Lawson, even Japan Airlines supports purchasing tickets with Konbini. This payment method is particularly popular among young people who do not have bank accounts or cannot obtain credit.

Tips for Advertising with Snapchat E-commerce

With the gradual rise of e-commerce advertising business, Snapchat has accumulated four effective advertising techniques for serving sellers in the process of delivering e-commerce ads:

1. Duration

The recommend single Snap control should be within 3-5 seconds. Sellers can also extend the time period appropriately according to the market product demands.

2. Sound

Relevant data shows that 75% of Snapchat users will turn on the sound while using the app. Therefore, when advertising, attractive CTAs such as 'Shop now' or 'Get it' can be used, and consistent background music can increase user's desire to purchase.

3. Text

Use concise and brief text in the ad, including brand name, title/CTA, and simple information. It is recommended for sellers to be succinct and summarize the core highlights or selling points of the product to improve the ad's conversion rate.

4. Type

The advertising materials support various types, including videos, GIFs, dynamic images, and static images. This allows sellers to provide more diverse types of ad support according to different marketing scenarios.

Apart from the creative elements of Snapchat e-commerce ads mentioned above, the actual delivery of e-commerce ads for other product cases is more or less the same. For example, in the clothing category, the products are usually showcased by a single model wearing them, in order to visually and simply highlight the key selling points of the individual items. Considering the various colors and sizes of clothing, it is recommended for sellers to provide multiple product displays that lean towards real-life scenarios. Additionally, clear information about product discounts and other details should be provided.

Suggestions for Chinese sellers

For Chinese sellers, PayPal payment is the preferred method and the only choice for many sellers. This is because PayPal is easy to apply for, performs well in terms of security, and has a high level of trust from buyers, making it a top choice for sellers.