2023 TikTok Development Trends + New Marketing Strategies for Independent Websites

As a short video content platform, TikTok users are more impressed by high-quality content that can resonate emotionally. Although entertaining content is more likely to attract users' attention, purely entertaining content cannot effectively monetize traffic.

Therefore, sellers need to start from values and emotional value, truly help users solve their needs, and provide authentic, native content to elevate to a spiritual level. This has become the primary direction for independent sellers to promote advertisements.

TikTok community

Internet communities are one of the channels that connect sellers with precise users. Compared to traditional channels, internet communities have lower operating costs and the advantages of real-time publishing and instant communication. TikTok community, like communities on other social media platforms, is based on user interests.

Through TikTok community, sellers can discover more potential consumers and establish emotional connections with them to enhance stickiness. Currently, communities on TikTok are still relatively new, and almost all sellers are on the same starting line, so the next community operation trend may emerge on TikTok.

Beehive warm reminder: Brand communication on TikTok is bidirectional. Not only sellers can spread information, but consumers can also create content. Sellers should learn to create content together with consumers, encourage them to generate more UGC content, and form secondary brand communication. Data shows that the brand conversion rate that fully utilizes UGC content is 29% higher than that without UGC.

Influencer drainage

Data shows that 77% of consumers say they will make a purchase based on the promotion of influencers. Influencers include celebrities and consumers with influential voices. They have a certain number of followers, and their influence among TikTok users is growing. Beehive independent sellers can cooperate with influencers that align with the brand positioning to increase brand exposure and shorten the distance between consumers and the brand.

Livestreaming sales

TikTok actively conducts live streaming business in multiple countries and regions around the world, but the response to live streaming varies in different regions. In Southeast Asia, the live streaming business has achieved good development, while in Europe and America, the development is not satisfactory. Therefore, independent sellers on BeeHole should decide whether to adopt a live streaming strategy based on the target market in order to expand the market more accurately.

Independent sellers who want to effectively use TikTok for marketing need to continuously monitor the latest trends, seize new opportunities, and adjust marketing strategies based on platform changes and account performance in order to achieve better marketing results.