Pinterest SEO optimization strategy

1. Keyword Selection

When choosing keywords, sellers need to consider the relevance of keywords to their products and the popularity of keywords. Even if the seller ranks their images high, it is meaningless if the keywords have a very low search frequency.

2. Adding Keywords

Sellers can add the selected keywords to the following five locations: title, description, Board, image, and landing page title.

Pins Title:When retrieving search results, Pinterest first filters and matches, so whether the Pins title contains keywords is one of the key factors that affect ranking.

Description:Adding keywords in the description is not difficult because the description itself is a supplementary explanation of the image content. However, sellers need to pay attention that when adding the description, they should not only focus on adding keywords but also pay attention to the attractiveness of the description. Only when the description is attractive enough will users click on the image to enter the seller's website.

Board:Board is a collection of images that makes it convenient for users to view images of the same series. Sellers can name a board with keywords and put images related to that keyword in it.

On the picture:Overlaying text on the picture makes it easier for users to quickly understand the content of the picture. Pinterest can also recognize the text on the picture, but it is important to consider whether it should be added based on the overall effect of the picture.

Landing page title:Keeping the keywords in the landing page title consistent with the keywords in the Pins title can avoid being considered as misleading by the system.

In addition, sellers can consciously add keywords when editing their profiles for the first time, which can also have an optimization effect.

3. Create attractive content

When ranking images, Pinterest takes into account the popularity of the images, as this directly affects the platform's usage time and bounce rate. Therefore, creating attractive and interesting content is key to achieving a higher ranking.

Sellers need to consider the needs of their target audience when creating content. For example, sellers of women's clothing can choose to publish trending trends, UGC content, etc., which will lead to a higher conversion rate.

4. Be consistent and persistent.

Pinterest SEO optimization is a long process, sellers need to persist regularly, instead of fishing and sunning the net every three days. Only by persevering can you achieve a higher ranking.

5. Add video tags

Although adding Pins image tags has little impact on optimization, if sellers try to post videos, they need to carefully choose video tags. Data shows that videos with better video tags have a 240% viewing rate compared to regular videos.