Promotion Steps for TikTok Overseas Influencers' Traffic Diversion to Independent Websites

疫情改变了人们的生活方式和交流方式，在居家隔离期间，社交媒体成了人们的"精神寄托"。这引起了社交媒体的高速发展，在这其中TikTok成为了闪耀的那颗新星，从名不经传到如今的社交之王，TikTok的崛起之路充满了奇迹，一个一个的"可能"成就了今天的TikTok。

The high popularity and traffic brought by TikTok is undoubtedly a valuable opportunity for cross-border sellers. However, whether TikTok can ultimately achieve the effect of diverting traffic and realize commercialization is still the main focus of concern. How should cross-border sellers achieve results through influencer marketing and independent website traffic diversion?

1. Find suitable TikTok influencers

First, find suitable TikTok influencers to cooperate with, and discuss cooperation matters with them through private messages.

2. Establish independent website coupon links

To divert traffic to the independent website, it is necessary to establish coupon links. In this way, when influencers release videos, they can inform their fans to visit the independent website link to receive discount codes.

3. Influencer Publishes Videos to Drive Traffic

Influencers can guide their fans to the independent website to claim coupons by publishing videos. This can be done through interactive comments or private messages.

There are several points to consider when choosing the right TikTok influencer for marketing and sales:

1. Analyze the influencer's fan profile and engagement rate

In addition to paying attention to the number of followers, it is also important to understand the gender ratio of the influencer's audience and their level of activity. This can be done by analyzing the number of views, likes, and comments on the influencer's videos to determine the number of active fans they have.

2. Determine the influencer's content style

By understanding the overall style presented by the influencer, you can determine the attributes such as the type of fans they have and their interests. This can help determine whether the influencer is suitable for promoting a particular product or brand.

When choosing the most suitable influencer, there are three qualities that should be given the most attention:

1. Authenticity

TikTok influencers value authenticity greatly. They only support products that align with their style and promotional message. Brands should also adhere to this strategy as it is the most effective way to achieve success.

2. Credibility

Building trust is one of the key elements in selling a product, and this holds true for all types of online marketing campaigns. Influencers need to believe in the quality of the products they promote in order to maintain trust with their fans.

3. Entertainment Value

TikTok is a social media platform that is primarily focused on entertainment. Influencers should provide interesting content to the public. However, not all users consider entertainment factor to be important, but its importance should not be underestimated.

Once influencers and content are determined, the specific steps for influencer marketing on TikTok include:

1. Short Video Content Marketing

Create creative short videos to showcase the highlights of the products and incorporate the products into the video content. By publishing high-quality original content, the exposure and attraction to more target audience can be increased.

2. TikTok Advertising Placement

TikTok's paid advertising formats include brand takeover ads, in-feed ads, challenge tags, and sticker ads, among others. A common way to collaborate with influencers is through in-feed ads and challenge tags. In-feed ads can be displayed as users scroll through the homepage videos, and they are suitable for businesses with brand exposure needs.

3. Skillfully Utilize Challenges

80% of TikTok users like to participate in challenges, so setting rewards in challenges can gain massive exposure.

4. Unboxing Display Mode

Influencers can showcase the unboxing process of products in videos, demonstrating the features and advantages of the products. This mode is suitable for products in various fields.

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