How to Maximize Pinterest to Increase Traffic for Your Independent Website
Advantages of Pinterest
Pinterest is a social media website focused on images that attracts 80% of young female users. Through Pinterest, businesses can influence consumer purchasing decisions. According to survey data, 87% of consumers make purchases based on recommendations from Pinterest, and 93% of consumers have the intention to repurchase. Pinterest is not just a social media platform, but also a powerful search engine where users can easily find the products they need through a large number of beautiful images.
Types of products suitable for marketing on Pinterest
Most types of products are highly suitable for marketing on Pinterest, especially those that can be showcased through images, such as clothing, electronics, home goods, and more.
Setting up a Pinterest business account
As consumers, we may already know how to use Pinterest. But as businesses, it is necessary to set up a business account for our own store, which allows us to use Pinterest analytics and professional advertising tools. When creating a business account, please ensure that the account information is consistent with the information on your brand's independent website and other social platforms. Try to match the username with the ones on Facebook and Instagram, and use the same brand logo.
Pinterest marketing strategy
1. Add Pinterest share pins to product pages
When consumers visit product pages, we can invite them to follow our brand on Pinterest and share our products on their own pins. This is crucial for driving traffic to our independent website.
2. Enable Rich Pins to increase engagement
Statistics show that Pins with price tags attract more likes on Pinterest. There are two ways to add price tags to Pins: adding prices in product details or enabling Rich Pins. Rich Pins can automatically sync information from independent websites to Pins, and they will also be updated when the content on the original website changes. Rich Pins on Pinterest are divided into three types: Product Rich Pins, Recipe Rich Pins, and Article Rich Pins. For most cross-border merchants, Product Rich Pins are the most suitable choice as they can display the latest prices and product descriptions. However, before adding Product Rich Pins, make sure that consumers can directly purchase products from your website.
3. Organize Boards and Pins
It is crucial to establish well-organized Boards, which can be subdivided into multiple niche areas to attract more followers. The main reasons are as follows:
- Optimizing for keywords that users search for will help increase the exposure of your Pinterest.
- Niche markets have a high level of interest in Pinterest, so Niche market Boards will be more relevant to target audiences.
- Consumers can quickly determine if they are interested in the content of your Pinterest.
The above are strategies for using Pinterest to increase traffic to independent websites. I hope this article is helpful to you. For more information, please follow our official account [Shopmaker Global D2C Brand Think Tank].