The future branding layout has become a problem that cross-border independent station sellers must face.

What is an independent website?

"独立站"是指个人或企业自己建立和运营的电商网站。相对于跨境电商平台，独立站能够自主掌握用户信息和留存用户数据，具备更高的自主经营能力和流量掌控权，是获取红利的良机。

Several major sources of traffic for operating an independent website

Operating an independent website requires understanding traffic channels, mainly including:

  1. Domain traffic: Traffic obtained by directly entering the domain or accessing the website from bookmarks.
  2. Referral traffic: Traffic accessed through channels such as affiliate websites.
  3. Search traffic: Traffic obtained through free or paid searches on search engines.
  4. Social traffic: Traffic obtained through social media.
  5. Email traffic: Traffic obtained through email marketing.
  6. Display ad traffic: Traffic obtained through display ads on other channels.

Methods for operating an independent website

Operating an independent website requires using the following methods to drive traffic:

  1. Advertising: Use platforms such as Facebook and Google for advertising, with the key being to obtain traffic, conduct user testing, and adjust advertising budgets and schedules.
  2. Content Marketing: Influencing and helping customers by creating content on platforms such as blogs, social media, search engines, and independent websites, to build brand image and increase decision-making speed of users.
  3. Social Media Marketing: Utilizing social media platforms such as TikTok, YouTube, and Instagram to share text, images, and media, to increase brand awareness and attract attention.
  4. Influencer Marketing: Collaborating with influencers who have a certain fan base to drive the emotions and thoughts of the audience, and achieve product promotion and traffic diversion through the influence of the influencers.
  5. Affiliate Marketing: Establishing connections through affiliate platforms to reach audiences and establish partnerships with potential customers.
  6. Email Marketing: Directly communicating with consumers through email to encourage them to return to the website for shopping, and to send promotional information, new products, and discounts.
  7. SEO Optimization: Improving the website's ranking in search results by optimizing website content, keywords, and external links, to increase exposure and traffic.

Operating an independent website requires the comprehensive use of the above methods to achieve the best traffic diversion effects.