Choose the Independent Website Operation Model that Suits You Best

No inventory model

If you don't have your own inventory, you can choose the no inventory model, also known as the Dropshipping model. In this model, you are responsible for the promotion and sales, while the products and shipping are handled by the supplier. If you only sell a certain type of product, this is called the niche model. If you sell a variety of products, this is called the general model.

The advantage of the no inventory model is that it reduces pressure and risks. Product selection and advertising are very important because we don't have to worry about logistics, and advertising is the most critical issue for independent merchants.

With inventory model

If you have your own inventory, there are mainly two ways to operate: boutique store and brand store.

Boutique store refers to listing your own products on an independent store, focusing more on specific categories, and being responsible for all packaging and shipping. This model usually has fewer SKUs, but it can find precise consumers through vertical categories and is easier to gain trust.

The Brand Store is an upgraded version of the DTC (Direct-to-Consumer) model, which not only sells products but also focuses on building brand reputation. Each new product launch can inherit the halo of the previous product, and the brand's traffic cost will become lower and lower. This model requires higher product and operation capabilities and is suitable for sellers with unique selling points and good product quality control.

Other business models

In addition to the above models, there are also some other models, such as COD and POD.

COD refers to Cash On Delivery, which is popular in Southeast Asia, the Middle East, Eastern Europe, and other markets. This requires selecting the appropriate logistics provider because the signing and payment are handled by the logistics provider. COD usually uses a single-page mode on independent websites to facilitate customers to place orders quickly.

POD refers to Print On Demand, which means consumers customize the style and the merchant produces and delivers it immediately. This model is suitable for specific business types and market demands, and many dropshipping platforms support POD customization.

Choose the operating model that suits you

Different independent station operating models are suitable for different types of businesses and operating methods. Sellers need to choose the most suitable model based on their own resources and capabilities, and focus on product quality, user experience, and brand building in their operations.

By continuously learning and practicing, gradually improve their operational capabilities and competitiveness, and achieve long-term business success.