Setting Up an E-commerce Independent Website - 4 Necessary Steps

With the rapid development of information technology and the convenience brought by online shopping, consumers' demand for online shopping is increasing. E-commerce has become an inevitable trend in the current digital economy. Among them, building an independent e-commerce site is an important step for all merchants to start e-commerce. Building a website can not only enhance the brand's reputation, but also improve the customer's shopping experience, which is a tool for retail merchants to surpass. Next, ShopBase will list for you the 4 most important steps to build a professional website.

First, the 3 major benefits of an independent e-commerce site for merchants

1. Promote sales

The benefits brought by cross-border e-commerce sites for merchants are of course: "helping merchants sell products more easily". E-commerce websites have already set up optimized sales processes, allowing merchants to flexibly set up additional sales, cross-selling, and promotional activities to attract new customers, allowing merchants to exchange information or conduct transactions with customers anytime, anywhere.

2. Save manpower and operational costs

Cross-border e-commerce independent stations, with the characteristics of convenience and automation, will help businesses to sell anytime and anywhere, and minimize labor costs. In addition, in the current context of the outbreak of the epidemic, having a professional sales website will make it easier for enterprises to reach customers, promote online marketing activities, and maintain a stable growth in sales.

3. Shaping the brand image of the enterprise

In today's digital economy, the coverage of enterprise brands in various online media channels is extremely important. No matter how strong your brand is, if it does not appear where customers are searching, the brand is likely to be forgotten over time.

Today, consumer purchasing habits are becoming increasingly complex. Users will search for all information about the brand and product before making a purchase, ask other customers for feedback on the product, and then make a decision to purchase. Through cross-border e-commerce independent stations, businesses can easily shape the value of their brands and enhance their brand image.

Second, the four steps to build an e-commerce independent station

Step 1: Determine goals and collect information

No matter what field, the first thing to do before stepping on stage is definitely to research and collect information. Just like cooking, you need to prepare the ingredients to make delicious dishes. Similarly, before establishing an independent e-commerce platform, you need to prepare the target users of the website, the ultimate purpose of the website, the main content to be displayed on the website, brand positioning, etc.

According to the nature of each field, enterprises need to set goals and then evaluate the feasibility of each project at different stages. Setting goals is an important step for enterprises to establish e-commerce websites. The final result of the website largely depends on the process of research and information collection.

Step 2: Market analysis

This is the stage where merchants need to conduct research after setting goals and collecting information. At this stage, merchants need to analyze the advantages, disadvantages, and design styles of competitor's websites and come up with a summary as reference. Then, apply the obtained information to your own website. However, do not overuse too many prominent points and choose a style that is most suitable for your brand.

Step 3: Choose a cross-border e-commerce platform for independent websites

To build an effective e-commerce website, you need a stable platform to support it. Some of the most commonly used platforms today include ShopBase, WooCommerce, Shopify, Magento, etc., each with its own advantages and disadvantages.

Before building an e-commerce website, merchants must carefully research and select the most suitable platform. If you are unable to evaluate which platform to choose, you can contact the platform's customer service for information. Some platforms, such as ShopBase, also offer a 14-day free trial, allowing merchants to try it out first and then determine which platform is best suited for their needs.

Step 4: Start designing the user interface of the cross-border e-commerce independent website.

An e-commerce website not only needs to be visually appealing but also must meet all the requirements of customer experience. In order to optimize customer experience, merchants need to build user personalized functions based on customer shopping behavior, and design the most optimized and user-friendly interface as much as possible. This allows customers to actively and quickly find the information and products they are interested in when visiting the website. Also, ensure fast page loading speed, large storage capacity, and compatibility with all devices.

The above are the 4 important steps derived by ShopBase's expert team in the process of researching and establishing e-commerce independent sites. A sales website is a vital part of every e-commerce business, but building a website is a process that requires a lot of effort, and the person building the website also needs to have a profound understanding of technology, code, and design.