The Impact and Final Effect of Website Grouping Programs

What is an independent station?

Independent station refers to a self-built online store, with independent station shopping habits overseas. Currently, it is mainly divided into stocking type and boutique station. Parallel to this are platform e-commerce, such as Amazon, AliExpress, Lazada, Rakuten, Walmart, and so on. In TikTok, independent stations can be seen as landing pages for domestic secondary e-commerce.

How does TikTok drive traffic to independent stations?

In TikTok, traffic can be driven in four ways: feed ads, watching video redirects, clicking on shopping bags, and viewing comments. Currently, the most common method is to release videos for free traffic to the homepage, and then guide users to click on the link to enter the independent station.

What is the conversion rate of free traffic?

Currently, the conversion rate of free traffic is low, mainly due to the deep purchase path and overseas users who have not yet developed the habit of shopping through TikTok. Although the current conversion rate is not high, it is expected to improve in the future.

How do independent stations receive payment?

In Europe and the United States, the main payment channels for independent websites are PayPal and Stripe; in East Asia and Southeast Asia, cash on delivery (COD) is the main method. PayPal can be applied for using a domestic business license, while Stripe currently requires a Hong Kong entity or overseas company. Foreign currency can also be converted into RMB through third-party payment companies.

How to handle order delivery?

There are currently two main delivery methods: overseas warehouse delivery and domestic self-delivery, similar to domestic e-commerce express delivery. This field is relatively mature and can meet various needs.

How to handle customer service, returns, and after-sales?

Independent websites generally do not set up customer service. Overseas customers find shopping simple and usually place orders on their own. The return rate is relatively low, and for low-value items, direct refunds are usually given. After-sales processing varies by store but can follow the private domain gameplay in China to maximize customer value.

What kind of products are suitable for selling on TikTok independent websites?

Currently suitable for selling small items priced between $10-30, especially goods that are good at showcasing usage scenarios. Domestic home products generally meet the needs and usage scenarios of overseas users.

TikTok independent website layout strategy

For the first attempt, it is recommended to start with account operations, understand TikTok's traffic and platform preferences. Then observe other cases of selling products, choose a category, attract traffic by publishing videos, and gradually operate an independent website. Persist in learning and patiently running, one month's time is enough to make the entire sales chain run smoothly. The most important thing is to redirect TikTok traffic to an independent website, and then use other channels to expand traffic.

The truth about obtaining a massive amount of traffic in a short period of time

By understanding the general lifecycle of station group programs, we can see that station group programs can generate a large amount of traffic in a short period of time. According to the data from Aizhan website, many keywords have high rankings and weights, and it is estimated that Baidu can bring in 20,000-30,000 IP traffic per day. However, the actual traffic may be lower than what webmasters tools display, and the traffic is more general, not as precise as individual website traffic, leading to a lower conversion rate. Whether it's acquiring search engine traffic or promoting traffic acquisition on other platforms, the ultimate goal is conversion. If the conversion rate of traffic is low or even non-existent, then high traffic has no value.

Will the landing page website's authority increase?

The cluster program will ultimately redirect to a landing page, usually a fraudulent page. However, data analysis has shown that there is no authority improvement effect. Although theoretically there should be page authority transfer, due to the rapid and short-lived effects of the cluster program and Baidu's slow response, there is almost no effect on the authority improvement of the landing page website. If the cluster program can be maintained for a few months, some changes may be seen, but it may bring some side effects, requiring long-term observation and research.

Impact of cluster program on search engines

The cluster program mainly targets Baidu search engine, with relatively small traffic from other search engines. Therefore, the effect of the cluster program in Baidu is more pronounced. Baidu has faster indexing, making the effects of the cluster program more obvious. Whereas other search engines like 360, Sogou, etc., have slower responses in terms of content indexing for legitimate websites. Webmasters often complain on the 360 forum about their websites not being indexed, even websites that have been operating for many years are no exception. Although the cluster program can quickly generate traffic, it is not recommended for use.

Personal positioning and website operation

The cluster program can be a quick way to get traffic, but if the goal is to build a stable and gradually growing website, content operation is key. The content of the website is the lifeblood of the website. Without high-quality content, the website is destined to have difficulty in long-term development. Therefore, whether it is black hat SEO or white hat SEO, the key is how to operate the content of the website well.