How to Drive Traffic to Your Website Using TikTok

TikTok, which has emerged strongly in recent years, has become a hotbed of traffic. Many sellers hope to use TikTok to bring more traffic to their independent websites. As a relatively new flow platform, TikTok has relatively low competition, and all sellers are on the same starting line, so even novice sellers have the opportunity to stand out.

Next, we will introduce a very good operation mode: Beehive independent website + TikTok.

Advantages of independent websites and traffic acquisition issues

The biggest advantage of independent websites is that they are not restricted by platform rules and can grasp user data to form private traffic. However, independent websites themselves do not have traffic, and sellers need to acquire traffic through other channels. TikTok, with a large number of users, is a good channel for traffic acquisition. Sellers can use TikTok to attract users to their independent websites for conversion, retention, and repeat purchase.

TikTok → independent websiteFree traffic acquisition methods

There are several ways to use TikTok for free traffic acquisition:

1. Video traffic acquisition

Publishing videos on TikTok is one of the basic ways to acquire traffic. Publishing appealing videos can attract users to watch, thus allowing users to learn about one's own products.

2. Comment Drainage

Using comment interaction to drain traffic is also a good way. Many users like to browse the comments below the video, and sellers can comment in the comment area of popular videos. Some interesting jokes and sarcastic comments usually get more likes and are displayed at the top. This can stimulate the interest of the target user group and attract them to enter the commenter's homepage for viewing.

3. Other Drainage Methods

In addition to drainage through videos and comments, sellers can also drain traffic through live broadcasts, private messages, and interactions. Through live broadcasting, sellers can introduce products and stimulate consumers to place orders using limited-time discount policies. By sending private messages or mutual attention, you can also attract the attention of target consumers and achieve the purpose of drainage.

Use TikTok for advertising and marketing promotion.

除了免费引流方式，卖家还可以选择通过付费广告在TikTok上进行推广。TikTok的广告形式主要是信息流广告，类似于国内的抖音广告。当用户打开TikTok并观看视频时，会出现带有"广告"字样的视频内容，这就是TikTok的官方广告位。

On TikTok, there are two ways to do information flow advertising:

1. CPC (pay per click): Advertising charges are billed when users click on the ads, and there is no charge for displaying ads.

2. CPM (pay per thousand impressions): Advertising charges are based on the number of times users view the ads.

Using TikTok for influencer marketing

In addition to semi-finished products, most fast-moving consumer goods, fashion goods, household goods, and daily necessities can choose to promote through influencer marketing. Before choosing an influencer for cooperation, sellers can investigate the range and scale of the influencer's fans, judge the type of fans, and understand whether the influencer's fans are highly aligned with their target market products or brands, as well as the fan data, regional distribution, interests, etc., behind them.

The trends in cross-border e-commerce include the rise of independent websites or foreign trade websites, as well as the trend of TikTok short videoization. In order to seize this dividend period and achieve the operational monetization of TikTok+Hive independent website mode, sellers can try the traffic-generating methods introduced above to bring more traffic to the independent website using TikTok.