Utilizing TikTok platform to implement independent station's drainage strategy

In recent years, TikTok, as the overseas version of Douyin, has expanded rapidly worldwide. For cross-border e-commerce, overseas traffic is the most important, and TikTok is undoubtedly the best tool for traffic diversion. This article will introduce how to use TikTok to divert traffic to independent websites.

I. Use popular videos for traffic diversion

When browsing Douyin in China, usually the internet celebrities that users follow will leave contact information in their account profile, avatar, and background text. If users come across your popular video, they may click on your profile to further understand your contact information and independent website, thus achieving the effect of traffic diversion.

II. Use hot comments for traffic diversion

In platforms like Douyin and Weibo in China, there are often interesting comments related to popular dynamics. By posting interesting comments, you can attract users to visit your profile, thereby diverting traffic to your independent website.

III. Use comment redirection for traffic diversion

Many users ask about product information in the comment section below the video, which is a good opportunity for traffic diversion. You can guide users to click on the independent website link to learn about the product, increasing the click-through rate of the independent website and the exposure of the product.

Four, use private messages to attract traffic

Set up the follow private message feature, when someone follows you, they will receive an introduction to your contact information or independent website link. You can also proactively message people who are interested or leave comments, and post attractive video content or comments, and tell users that if they need related information or resources, they can obtain them through private messages.

Five, use live streaming to attract traffic

Nowadays, many cross-border sellers are conducting live-streaming sales with real people. Whether there is a live stream or not, it is necessary to interact with the audience in the live stream room and constantly remind them to click on the homepage link, so as to attract them to the independent website. People who like to shop online through live streaming should be very familiar with this.

With the increasing threshold and rules of platforms such as Amazon, many cross-border e-commerce sellers have started to turn to independent websites. By using Tik Tok to divert traffic to independent websites, cross-border sellers can gain more control, higher profits, and fewer competitors. Whether it is using popular videos, hot comments, comment interception, private messages, or live streaming, each method has its unique traffic diversion effect. By flexibly applying these methods, cross-border sellers can effectively increase the traffic and exposure of independent websites, thereby achieving better sales performance.