Cross-border E-commerce Independent Station Operation Skills

Want to open an independent cross-border e-commerce website? Compared to cross-border e-commerce platforms, independent websites can be more complex. It is necessary for novice sellers to learn the basics of operating an independent cross-border website. Before operating an independent website, you first need to prepare a credit card and an individual business license or business registration certificate. Then, choose a domain name, which is generally recommended to be related to your vertical product or directly use your own brand name.

Choices for website building and payment

After setting up the independent website, it is not recommended to use the cash on delivery mode. Because the current situation in markets like Southeast Asia and Taiwan is cash on delivery, although the number of orders is high, the rejection rate is also high. Many Southeast Asian buyers have spent all their money before the goods are shipped, and many orders result in loss of international shipping fees due to the inability to refund. In terms of payment integration, it is recommended to directly use services like PayPal. Consumers in developed regions such as Europe and America have good payment habits and strong purchasing power, resulting in higher average order values.

It is important to emphasize that website templates are very important because consumers are often very picky. You need a good page layout that meets their aesthetic and operational habits in order to achieve a higher conversion rate. After completing all of the above basics, your site is already built, and the total cost is $29. The steps to build a website are not complicated, and many people can do it well.

External traffic and advertising

However, the independent site itself does not have natural traffic, so it needs to attract traffic through various advertisements. It is recommended to conduct Instagram influencer marketing in the initial stage of operation, which has relatively low costs and can accumulate the first batch of fans for your site. At the same time, you should also conduct Facebook advertising tests. If the ROI is low, you need to optimize the materials, change the audience, or replace the ads. The initial stage is the most difficult stage because you don't know which products are popular. You may have good ideas but the products may not sell well. At this time, you need to replace the products in time and remember not to be too stubborn.

After finding products with high conversion rates and add-to-cart rates, do not blindly increase the budget. Generally, it should be gradually increased and stabilized. It is important to note that the maximum limit for Facebook's new business ad account is $500. The main purpose here is to help you test your product ideas multiple times.

Choose a memorable domain name and promotional method.

For cross-border independent websites, the domain name should be easy to remember. You can use short English words or a combination of English words and numbers. Generally, the shorter the domain name, the better, as it is easier for users to remember. At the same time, the domain name should be closely related to the company's brand.

Other methods for operating cross-border e-commerce independent websites.

In addition to the methods mentioned above, you can also use the following ways to promote your independent website:

1. Search engines (Google Ads, SEO) + independent website: SEO can help you gain more exposure and traffic, improve conversion rates and sales revenue. Optimization techniques include SEO audits and collaboration with SEO experts, handling key target web pages, targeting relevant keywords, using internal links, fixing errors and formatting issues, maximizing page and website speed, and optimizing visual content.

2. Social media platforms (Facebook, Instagram, etc.) + beehives independent station: Social media platforms have huge traffic and can quickly find potential customer groups. When no advertising funds are invested, customers can be attracted through content operation; if funds allow, customers can be directly targeted through advertising. Operational skills include posting attractive content every day, interacting with followers, encouraging content sharing and promotion, posting when followers are active, and using #hashtags, etc.

The above are some tips and methods for operating a cross-border e-commerce independent station. I hope it can help beehive independent station merchants.