How to Increase Traffic with Instagram Stories Swipe-Up Links

Add links to your Instagram Stories

According to research, Instagram Stories can extend users' app usage by about 10 minutes. While this may bring more attention to your brand, it is not meaningful for you if you cannot attract this traffic to your website. If you have over 10,000 followers or are a verified user, the "swipe-up link" is a very useful tool. With this link, you can post exciting content about new products, services, or events, and then encourage users to "swipe up to learn more".

Add links to Instagram Stories

To add a swipe-up link to your Instagram Stories, you can follow these steps:

  1. Check if your account has over 10,000 followers or is verified.
  2. Open Instagram Stories and locate the "link" icon.
  3. Click on the "link" icon.
  4. Copy the link you want to add to the device's clipboard.
  5. Enter or paste the link in the appropriate location in your Instagram Story.
  6. Click on "done" in the top right corner.
  7. Publish your Instagram Story.
  8. Check your Story to ensure the link is functioning correctly.

Case Study

1. Detoxinista Food Blogger

Food bloggers like @Detoxinista use swipe-up links in Instagram stories to embed recipes into the platform. These links direct users to Detoxinista's website to learn how to create delicious food.

2. Alifedotowsky Fashion Blogger

Fashion blogger Ali often posts daily outfit photos or videos in Instagram stories and attaches product links for online purchase with swipe-up links. She also includes discount offers to further motivate users to make purchases.

3. Popsugarfitness Fitness Brand

Popsugarfitness has launched the 'Summer Sculpt' series of products, providing equipment-free shaping workout tutorials through swipe-up links. This method can offer value to fans and increase the time users spend on the website.

4. Reebok Sports Brand

Sports brand Reebok collaborates with ambassadors in the 'Be More Human' thematic campaign, promoting limited edition T-shirts to users through swipe-up links, with proceeds donated to charity organizations. This motivates users to swipe up to learn more about the event details and support charitable causes.