Exploring Channels for Overseas Online Customers

Promotion of Independent Websites and E-commerce Platforms

Promotion of independent websites and operation of e-commerce platforms are commonly used ways of acquiring online customers overseas. Foreign trade enterprises showcase company information, product details, etc., to overseas customers through independent websites and e-commerce platforms.

Independent Website

Independent websites serve as a portal for overseas users to understand basic company information, primarily with the functions of display and promotion. The display function is used to convey product basic attributes, company development history, and corporate brand value to users.

Promotion of independent websites involves using SEO or SEM to position the website layout on the first page of search engine keyword results, thereby achieving high rankings and attracting more user clicks.

E-commerce Platform

E-commerce platforms are divided into B2B platforms and B2C platforms. Companies attract potential customers by daily operation and maintenance within the platform user base.

Difference Between Independent Websites and Platforms

The preparation of information, page structure layout, keyword selection, etc., for independent websites and platform stores differ. Independent websites offer more flexibility, while platform stores often use more templates.

Preparation for Early Set-Up

When building independent websites and platform stores, you need to prepare general page content. Independent websites do not need to display prices and sales figures, while platform stores need clear pricing.

The layout of the page structure should be clear and attract users to read, while independent website design is more free, allowing unique styles to be designed based on corporate culture and product concepts.

In terms of keyword selection, the core keywords for optimizing independent websites and platforms are product keywords, but platforms need to consider adding modifier words.

Mid-term maintenance

After building the platform, you need to do traffic diversion. Independent website optimization relies on technical means and content updates, while platform operations mainly formulate product strategies based on platform rules.

The main source of traffic mainly comes from search engines, and B2B platforms rely more on search engines than B2C platforms.

Regarding traffic conversion paths, independent website users enter the website through search, while platform users first enter the platform and then choose a store.

Stop maintenance

After stopping maintenance, the traffic of independent websites is private domain traffic, which will gradually decrease; while stopping leasing a platform store will result in the closure of the store, and traffic will also end.