Strategies for Operating Independent Station Clusters

Overview of Group Mode

In recent years, affected by the squeezing of e-commerce platforms, many sellers have turned to independent sites to conduct business. The group mode is a strategy based on saas site building tools, which can quickly build multiple independent websites in a short period of time, with each website focusing on selling specific categories or multi-category products. This approach is similar to the stocking model of e-commerce platforms, testing products and promoting potential products through advertising channels such as Google and Facebook, and ultimately launching products with better ROI.

Strategy for Group Mode

1. It is recommended to start with at least 10 websites for each site and can be expanded to an unlimited number.

2. The number of SKUs for each site is between 20 and 50.

3. The advertising budget for each site is within tens to hundreds of dollars.

4. The recommended advertising testing period is 2-3 weeks.

Three Stages of Operation in Group Mode

Initial Site Building:Includes placing products, decorating the store, adding payment methods, setting up logistics, refund policy terms, basic settings.

On-site Optimization Period:Optimize various details such as product discounts, limited-time promotions, shipping settings for each site.

Operational Launch Period:Test access speed, ordering process, officially launch and operate.

How to optimize the independent station groups, improve shopping conversion rate?

For sellers who use saas website building system to set up independent stations, the main improvement of the website lies in the optimization of landing pages. During the testing period, if the ROI does not meet the expected effect, one should decisively abandon and consider changing products. In the product selection stage, it is necessary to collect products that sell well in the market through third-party social media software, and determine potential products based on traffic data analysis tools to understand the situation of competitors.

Landing page optimization

Try to guide landing page links to product detail pages as much as possible, shorten the shopping process, and reduce user bounce rate. By using the shopoem backend plugin, details can be optimized, such as Loqate address auto-fill, automatic translation + currency localization, content optimization, activity optimization, etc.

The key to the operation of the station group model lies in observing data and making decisions, timely adjusting products and advertising strategies to improve shopping conversion rate.

Station group management strategy

Station group management is usually divided into main station and sub-station. In the off-season, the main station can reduce advertising promotion, while in the peak season, precise advertising placement can be done based on the return data. Sub-stations are mainly used for promoting consumables or fast-testing products, using strategies of one person per site or one site for multiple people. For explosive products, audience filtering and pixel return can be used for management. This hierarchical management approach helps to improve advertising effectiveness, reduce risks, and better meet the promotion needs of different products.

Station group package details

With a predeposit of over 50,000, it can be switched to an unlimited store-opening package, with a minimum monthly consumption of $10 for a single store. For example, with a predeposit of 10,000 and no site construction cost, 10 sites are provided, calculated based on a commission rate of 1.6%. If the predeposit commission is used up, additional commission needs to be recharged to continue operation. The commission calculation method is the total turnover multiplied by 0.016. The site is flexible to manage, old stores can be closed at any time and new stores can be opened, as long as the number of online stores does not exceed the specified quantity. Upgrade plans can be upgraded to higher-level plans at any time by making up the price difference and reducing the commission rate.

Advantages of station group mode

1. Low start-up capital: Suitable for quick testing of products and data without requiring a large amount of start-up capital.

2. Flexible site management: The shop can be closed at any time when the validity period expires and a new site can be opened, without the need for additional site building fees.

3. Commission cost control: Low commission rate, upgrading to a high pre-deposit version is more cost-effective after the site operates stably.

4. Target audience: Mature sellers (testing products), training institutions (opening sub-accounts), agents (OEM), acquiring T1 settlement (providing shops).

5. Payment docking: Open API interface, free and flexible access.