Basic Knowledge of Website SEO

Introduction to Site Group Drainage Method

Site group refers to the behavior of establishing a batch of sites in the same industry. The benefit of doing this is that on average, one website can bring 100 traffic, so ten sites can bring 1000 traffic, which is a very effective drainage method. Site grouping has long existed as a black hat SEO tactic. Although the practice of site grouping has not changed much, the operational methods have been constantly evolving to cope with search engine algorithm changes and avoid penalties.

The Development History of Site Grouping

Site grouping first became popular in the era of Google search engine. At that time, Google was the only search engine, and the main purpose of doing site grouping was to earn income from Google AdSense. By registering a batch of domain names, purchasing servers, and site grouping software, it was quick to establish a batch of site groups and earn considerable dollar income.

Early site grouping operations were done through site grouping software to build sites in bulk, but as search engines cracked down on junk content, this method gradually became ineffective. Modern site groups focus more on site quality and content quality.

The Crackdown on Site Grouping by Search Engines

The main way search engines combat site groups is through downgrading, usually because the domain registration information in the site group is the same, and they use the same server, making it easy for search engines to identify and penalize the site group. Modern site groups avoid this situation by usually using different domain registration information and different servers to prevent being penalized by search engines.

Upgrade of site group operation

The practice of site groups has always remained consistent, but the operation methods have been upgraded multiple times. The upgraded site group operation pays more attention to avoiding downgrading by search engines and bringing more traffic. The latest site group operation is to maintain the site group using pre-registered old domains, and attention needs to be paid to domain selection, site group program selection, and content filling rules.