Analysis of Black Hat SEO Tactics


Black hat SEO may sound intimidating, but it is not as complicated as it seems. It is a form of ordinary SEO, also known as white hat SEO.

Definition of Black Hat SEO

The operating method of Black Hat SEO may seem unfamiliar or even repulsive to those who are new to SEO or have always been engaged in white hat SEO. Despite the many risks, there are still many people willing to take the risk of doing black hat SEO because it can quickly achieve rankings and traffic, and thereby make a profit. Meanwhile, after new black hat SEO techniques emerge, search engines like Google and Baidu need some time to discover them, resulting in a lag in penalties, objectively creating a space for the survival of black hat SEO.

Common Black Hat SEO Techniques

Technique One: Black Hat Link Scanning + Link injection

This method involves scanning weak passwords or vulnerabilities of FTP or servers, then hacking the website and inserting links. This method is illegal, and the SEOers who engage in it are looked down upon. There are many people in China who use this method. These behaviors can be detected with the help of the SeoQuake plugin.

Technique Two: Directly purchasing permanent advertorials on high-weighted websites such as friendship links, single links, and portal sites

With the continuous updates of Baidu's algorithm, this method has basically become ineffective. And the cost is quite high.

Method Three: Building a station group and setting up SEO chain wheels

SEO chain wheels refer to the establishment of a large number of independent websites on the Internet or opening blogs on major portal websites. These independent websites or blogs, through planned and strategically linked connections, point to the target website to improve the target website's ranking in search engine results.

However, in the process of operating SEO chain wheels, a large number of link mechanisms are often added. These link mechanisms refer to a network system composed of a large number of web pages cross-linked. Once these cheating methods are discovered by search engines, they will face the risk of being deindexed. Therefore, in the daily optimization process, whether intentionally or unintentionally, everyone should pay attention to whether they violate these cheating behaviors.