Factors affecting website ranking on Google


Backlinks are still an important factor affecting Google ranking. The overall link authority of a website is related to whether the webpage can achieve a higher ranking.

Content Quality

Google believes that content that discusses keywords in depth is better than content that does not explore the keyword topic in depth. Focused content around a single topic helps achieve better rankings. Longer content usually gets better rankings, with the average number of words on the Google homepage being around 1890 words.


There is a strong correlation between HTTPS and Google ranking. It is recommended for independent site users to enable SSL security certificates to improve website ranking.

Structured Data

Structured data is not related to higher rankings.


Including at least one or more images in webpage content can increase the vividness of the content. Images have limited impact on Google ranking, but writing good ALT tags for images can increase traffic to the webpage.

Title Keywords

Optimizing title keywords has a weak association with ranking, as Google may be transitioning to semantic search.

Website Speed

Websites that load faster usually have better rankings than slow-loading websites.

Meta Description

With the updates of the Google Penguin algorithm, precise matching meta descriptions have a significant impact on rankings.

Bounce Rate

A low bounce rate helps optimize the website's ranking.