Analysis of Cross-border E-commerce Independent Site Operation Mode

Independent station mode at different times

In the past decade, cross-border e-commerce independent station mode and third-party platform mode have developed simultaneously. During this period, independent stations have undergone various changes, which can be roughly divided into the following categories:

General merchandise shelf mode

Platforms like Lanting and DX seized the information and price differences of domestic and foreign products, earning a certain profit. However, it is currently not recommended to try this model.

Vertical category shelf mode

Leveraging supply chain resource advantages to provide a large number of vertical category products in the same industry. Sellers of this type are more common at present.

Explosive product single station

Choose current explosive products for sale, such as fingertip gyroscopes, fingertip monkeys, epidemic prevention products, etc. Individuals and small teams can do it, with a certain ability to acquire traffic. However, the disadvantage is that after the heat fades, products need to be selected again.

Explosive product station group

Build multiple sites, with each site selling only one type of vertical category product. Test products through advertising channels such as Facebook or Google, continuously optimize, and achieve a short, flat, fast profit

Boutique mode

I believe that the boutique model is the core strategy of independent sites. Many sellers hope to accumulate word of mouth and brand influence by operating a specific category for a long time.

Advantages of Vertical Niche Sites

Compared with explosive product sites, vertical niche sites have the following advantages:

    • Lower competition intensity
    • Higher conversion rate
    • Good brand accumulation effect
    • Relatively easy to obtain natural traffic
    • Higher overall stability

Division of Vertical Niches

When choosing a vertical niche field, it is generally divided according to products, target audience, or issues. Specific market demand and competition should be considered to choose a suitable entry point.

Scale of Vertical Niche Fields

The larger the selected vertical field, the more intense the competition and the greater the investment required. Choosing a smaller niche area results in relatively less competition and a smaller market, but greater survival opportunities. When selecting a vertical niche field, it is necessary to find a balance between market demand and competition.