How to Drive Traffic to Your Independent Website with TikTok

Why choose TikTok?

For independent sellers, external traffic has always been a problem. Although there are many traffic channels to choose from, the actual operation is difficult. For example, the accuracy of Facebook has decreased and the conversion rate has dropped drastically, while Instagram and Google traffic are frequently banned, and money is wasted. However, is it really difficult to drive traffic to independent sites?

In September 2021, TikTok's global monthly active users exceeded one billion, surpassing Google in terms of traffic and becoming the platform with the highest global traffic. TikTok ranks first in global downloads, with 3 billion users in 150 countries and regions, supporting 75 languages. This indicates that TikTok has a huge traffic resource.

Looking at the traffic channels of independent site traffic, we can see search engines, affiliate marketing, email marketing, and social media channels. Social media has always been the way for independent sellers to quickly and freely obtain traffic. In the past, Facebook has always been the first choice for independent sellers to promote, but with the decrease in accuracy, the conversion rate has also become lower.

Therefore, TikTok has become a very good choice.

TikTok+ Independent Station Mode

Honeycomb independent sellers can use TikTok's huge traffic and diverse monetization methods to redirect traffic to Honeycomb independent stations, thereby making up for the lack of traffic when the independent stations are just established and improving conversion rates. In addition, this can also help increase brand awareness. For TikTok players, the independent station is a long-term channel for monetization, where they can build their brand and accumulate traffic. After all, third-party platforms often face problems of price competition and small profit margins.

TikTok+ independent station drainage gameplay

KOL (Key Opinion Leader)

KOL marketing can increase brand exposure in the short term and maximize the effect of drainage.

TikTok has launched Creator Market Place, similar to the domestic Xingtu platform, to facilitate independent sellers of stations in selecting suitable KOLs for collaboration. Currently, TikTok is still in its early stage, so the fees for KOLs are relatively low. For independent station sellers, utilizing the traffic and influence of KOLs can quickly open up overseas markets.

UGC (User Generated Content)

UGC (User Generated Content) on TikTok is growing rapidly. TikTok's user base is relatively young, and they are more inclined to trust user-generated content. UGC can help establish a sense of trust with users, converting customers and supporters into brand advocates, and shaping the brand's credibility. It has played a preparatory role in driving traffic to independent websites.