Advantages of Independent Websites and Cross-border Analysis

I. Advantages of independent stations

A. No commission

Unlike third-party e-commerce platforms such as Amazon, Beedong independent stations do not charge commission fees, and all income belongs to oneself.

B. Direct sales without inventory

On independent stations, you can choose your own sources of goods and pricing to achieve a direct selling model.

C. More flexible product selection

Independent stations do not have strict product rules and restrictions. You can freely choose the types of products, image sizes, description word counts, etc.

D. Super easy store setup

With the right templates and plugins, you can quickly set up your independent station store in about a day.

E. Quickly build your own traffic matrix

Customers accumulated in Beedong independent stations belong to oneself, not relying on platforms like Amazon to purchase traffic. Traffic and brand power are all yours.

F. Beneficial for brand building

By building a Beedong independent station, you can establish your own brand website and promotional channels, cultivate loyal users, and gain continuous income.

II. Prerequisite for developing overseas customers: Gmail registration

A. Advantages of Gmail

Google Mail has powerful email features and a good user experience. Compared to other email platforms, Google Mail is more concise and ad-free, and it is well supported on tablets and mobile phones.

B. Google Mail Registration Steps

1. Search Google Mail registration on Baidu and go to the registration page.

2. Fill in personal information such as name, username, password, etc., and agree to the terms of service and privacy policy.

3. After successful registration, you can use Google Mail to send and receive emails.

III. Stand-alone Website + TikTok New Play

A. Information Flow Ads - Click Guide Button - Stand-alone Website

TikTok ads are mainly presented in the form of information flow ads. Users can click on the ads in videos with ad content on TikTok to guide them to the stand-alone website.

B. Watch Video - Click to Go to Homepage Link - Stand-alone Website

By using high-quality and compelling videos, make them appear on the TikTok recommendation page to increase video exposure and target audience. Through watching videos, viewing comments, or copying comment links, guide users to the stand-alone website.

Using TikTok as a marketing platform can attract targeted potential buyers and facilitate transactions through an independent website while having its own private traffic pool.

C. TikTok influencer marketing - independent website

First, you need to consider the scope and scale of the influencer's fan base and determine if their fans align with your target market (product/brand). Also, pay attention to the influencer's hashtags they are using, as this can help you discover other relevant brands, products, or industries that have been discussed.

Don't just focus on the number of fans an influencer has. Collaborating with a small influencer with 10,000 fans might be smoother than collaborating with a medium-sized influencer with 500,000 fans. This is because the small influencer may have more active fans, and you can have more communication with them to establish a longer-term partnership.

For small businesses, collaborating with growing influencers with 10,000 fans is the most cost-effective option.

For sellers with monthly sales exceeding $500,000, brand promotion and the accumulation of brand fans are more important. Therefore, collaborating with influencers with 500,000 fans is worthwhile as long as their fan base is relatively accurate.

We need to start with requirement communication, then select internet celebrities, and finally invite them to create content, upload content, provide feedback on data, and download copyright content. This is a complete process.

Short video shopping is scenario-based e-commerce, and impulsive consumption happens in an instant!

Independent websites do not leave users with a large price comparison space like platforms like AliExpress. Foreign users also have the habit of shopping on independent websites, and the profits are higher.