How to Use Twitter for Promoting and Driving Traffic

As one of the mainstream social media platforms overseas, Twitter can not only meet the public's information needs, but also serve as an ideal channel for independent online sellers to promote and attract traffic. This article will explore why choose to advertise on Twitter, as well as the types of ads on Twitter and the strategies for independent online sellers.

Why Choose Twitter?

There are several reasons to advertise on Twitter:

  1. Trust:The public has a high level of trust in the content on Twitter, which is one of the key factors affecting advertising conversion.
  2. Affordable Price:Despite having a relatively smaller user base, Twitter still has significant influence. Due to the smaller user base, the cost per ad is lower, which means less cost pressure and more room for experimentation for sellers.

Types of Twitter Ads

Twitter offers multiple types of ads, allowing sellers to choose the appropriate promotion method based on their needs:

1. Promoted Tweets

Recommended tweets and regular tweets do not appear to be much different, the only difference being that recommended tweets have a recommended label. Recommended tweets are pushed to users along with other tweets, reaching a wider audience and allowing users who are not following the seller to see the promotion.

Recommended tweets are the preferred advertising format for most sellers. Sellers can control the content of the tweets, provide detailed product descriptions, and include a Link in Bio to attract traffic and promote conversions.

2. Recommended Accounts

Recommended Accounts not only promote the content of tweets, but also promote the seller's account. Recommended Accounts are displayed in multiple locations on Twitter, including the home timeline, the following list, and search results. This helps sellers discover more potential audiences and increase fan growth rate.

3. Promoted Trends

Promoted Trends allows sellers to occupy a high-impact position on Twitter's trending list for 24 hours a day, and is explicitly marked as 'Promoted'. Promoted Trends are displayed in the timeline and under the 'Explore' tab in the 'Trends For You' section.

Things to Note

When promoting on Twitter, Beeshop sellers need to pay attention to the following points:

  • Recommended tweets must be public, otherwise advertising fees will be wasted.
  • New Twitter accounts need to wait at least 15 to 30 days to use advertising functions, so sellers should register their accounts in advance.
  • Similar to other social media platforms, the cost of advertising on Twitter is directly related to the performance of the ad materials. Excellent ad materials can reduce advertising costs.

In conclusion, Twitter is a promotion and drainage channel worth developing for independent sellers. By choosing the appropriate advertising methods, sellers can use Twitter's advertising functions to attract target audiences and achieve conversion and increase website traffic goals.