Independent Station's Full Network Marketing Strategy

Promotion and drainage of independent stations are difficult and key points. So how can Bee Hole independent station merchants do a good job in independent station marketing? This article has compiled a complete online marketing strategy for independent stations, providing pure dry goods for Bee Hole independent station sellers, helping you get out of marketing confusion.

Marketing basic logic

The marketing process of independent stations mainly revolves around drainage, retention, and transformation. In the entire operation, the construction and optimization of the independent station play a fundamental role. From browsing to adding to cart and finally purchasing, the professionalism, experiential sense, and trustworthiness of the independent station are crucial. The external drainage of the independent station converts traffic into retention and thus promotes conversion.

On-site marketing

On-site SEO:Independent stations need to optimize content and structure, maintain update frequency to enhance user browsing experience, and increase the ranking of independent stations.

Retargeting:Target customers who have added items to the cart but have not placed an order, as well as customers who have purchased products, to promote again. Retrieve abandoned customers through email and promote repeat purchases for old customers through member discounts, discount activities, holiday promotions, and points.

Off-site marketing

1. Social media marketing

Social media is not only a traffic pool, but also a communication link. By posting content on social media, interacting and communicating with consumers, creating topics and preheating, not only can enhance the visibility of independent websites, but also attract traffic and maintain continuous growth.

The mainstream overseas social media include:

  • TikTok: the darling of social marketing
  • YouTube: covering ultra-low age groups
  • Facebook: heavyweight champion with high active users
  • Instagram: B2C marketing platform
  • Twitter: the world's largest video website
  • WhatsApp: the most sticky communication tool for users
  • Pinterest: the Twitter of the picture world

The main forms carried by overseas social media are:

  • Pictures: Pinterest, Instagram
  • Long videos: YouTube
  • Short videos: TikTok
  • Long articles: Blog
  • Short articles: Twitter
  • Short blog posts: Tumblr (not widely used by users)
  • Forums: Reddit (similar to Douban groups)
  • Quora: (similar to Zhihu)

When conducting social media marketing, you need to:

  1. Be familiar with and comply with platform rules, including image and video aspect ratios, active time and interest preferences of target users, and platform content publishing guidelines.
  2. Research customer and competitor accounts to understand the true needs and consumption habits of the target customers, and study 1-2 industry benchmark accounts.
  3. Conduct marketing systematically, use holidays, anniversaries, and other milestones for marketing promotions to expose products. Output brand spirit and culture on social media to establish brand image and brand recognition.
  4. Increase account weight, carefully read and follow platform rules, and strive to improve account weight.

Ueeshop comes with practical tools for managing social media.

  • Sproyt Social Sprout: Provides analysis of social media data on Instagram, Pinterest, LinkedIn, Facebook, Twitter.
  • Suite: Supports managing social media on Instagram, Pinterest, LinkedIn, Facebook, Twitter, Youtube.
  • Buffer: Provides social media management functions for Twitter, Facebook, LinkedIn, Instagram, with free management of up to 3 platforms.

II. Advertising and Marketing

Advertising and marketing mainly refer to paid advertising. Common forms of paid advertising include Facebook ads, TikTok ads, Google ads, affiliate marketing, and influencer marketing. Ad formats include splash ads, feed ads, sticker ads, etc.

When conducting advertising marketing, you need to:

  1. Set marketing goals, determine promotion channels, promotion methods, and budget.
  2. Clarify priority goals and allocate funds budget.
  3. Monitor advertising delivery data, adjust delivery direction and budget based on results.

Video Marketing

Video is the most direct and simple way for customers to understand the brand and products. Studies have shown that consumers watching videos on social media have a direct connection to their purchase decisions.

Video content formats include tutorial videos, product videos, and user videos. When conducting video marketing, you can:

  • When launching new products, create product videos to showcase products, highlight advantages, and include persuasive language in the video to guide the audience to visit the independent website and stimulate purchasing interest.
  • Invite influencers, amateur users, and real customers to shoot product trial and review videos to build trust with potential customers, shorten the decision-making time for purchases, and use the influence of influencers to attract attention and convert their followers into customers.

When producing a video, it is important to understand the audience's needs and preferences. Keep the video short and include a video introduction that states your identity, the value of the video, and includes a call-to-action to watch the video.