How to Drive Website Traffic and Digital Marketing Strategies Using Reddit

Why should you use Reddit in your digital marketing strategy?

Despite having fewer users compared to Facebook and Instagram, Reddit is still a channel worth trying. Unlike most other social media platforms, Reddit is made up of individual communities, each operating by their own rules, much like towns in real life.

Firstly, Reddit is very popular among the paid audience, making it an irresistible marketing opportunity for businesses looking to expand their brand and gain more traffic. Additionally, Google Trends show that interest in Reddit is growing year by year.

Why can utilizing Reddit bring in a large amount of traffic?

Nowadays, it is not easy to do viral marketing on the internet, but on Reddit, the chances of becoming popular are relatively high. If your post receives a lot of votes and comments, your profile and website will gain huge traffic. However, to make a splash on Reddit, you need to post content that is neither self-promotion nor venting. You can think about which posts you would comment on as a user. Are they funny ones or those that you can emotionally resonate with?

Showcase your expertise on Reddit

In the increasingly competitive market, many brands are committed to developing loyal fan communities, and Reddit is an ideal platform. By showcasing your expertise and sharing your perspectives on the platform, you can establish a leading position in your industry. Additionally, you can add real value to your niche community, which will translate into higher brand awareness and brand association.

Reddit posts rank high on Google

Posts that receive a lot of user engagement on Reddit often rank highly on Google's search engine results pages. This provides a dual benefit: exposure to Reddit users and attracting regular internet users looking for answers to their questions, thus gaining more organic traffic.

Engage with people on Reddit who mention your business.

Reddit users often complain or share their experiences, providing you with a unique opportunity to manage reputation risk, attract customers, and address any issues they may encounter.

How to promote your business on Reddit?

Here are a few steps to promote your business on Reddit:

1. Find relevant communities in your niche.

首先，您需要找到与您利基相关的社区，即您认为您的内容可以为其增加价值的社区。在搜索栏中键入关键字并使用过滤器选项来查找相关的子版块。比如搜索"广告"

After you do a comprehensive search, you will get a more comprehensive list of potential subtopics, including discussions on various ad formats. Try several keywords related to your business or brand and list your subtopic list.

2. Analyze popular content and develop your own ideas.

Understanding what the best performing content looks like is crucial to successful marketing on Reddit. You need to know what kind of content generates the most engagement and support. The best way is to look at popular content on Reddit and observe the characteristics of top posts. For example, you can refer to posts in the PPC subreddit about poor performance of Facebook ads and read popular comments to understand the users' dissatisfaction with ads.

3. Start sharing your content to promote your business.

Now it's time to share your content to promote your business. However, before promoting your business on Reddit, you first need to get permission from the subreddit moderators. This is because Reddit is generally seen as a social media platform that avoids advertising, so moderators and users do not tolerate aggressive advertising.

So, to win their support, show your link in the best way possible. For example, describe the problems people face and explain how your product or service solves those problems, or share case studies. The information you share should provide value and engage users in discussion.

Other ways to use Reddit in your marketing and SEO strategy

There are other ways to create and share content on Reddit that can be incorporated into your digital marketing strategy. Here are some of them:

Use Reddit advertising

Reddit advertising is an ideal way to directly reach Reddit users. Its main advantage is that the ads appear alongside organic content on Reddit, which increases visibility and engagement. The cost of Reddit advertising depends on the advertising campaign goals set, and sellers need to pay a minimum of $5 to reach the target audience.

Like most content marketing, Reddit advertising also requires targeting users who align with your target audience. It takes time to explore existing subreddits, user receptiveness to ads, and whether the ad messaging resonates.

By leveraging the Reddit platform, Beehive Independent Store merchants can drive website traffic and digital marketing strategies. By sharing valuable content, engaging with the community, and showcasing knowledge and expertise, you can use Reddit as a powerful tool to increase brand awareness and gain more traffic.

What can't be done on Reddit?

When using Reddit as a marketer, one key point is that you should never use the platform to send spam. Your primary goal on Reddit should be to create useful, interesting, or engaging content for others.

1. Do not attempt to upvote your posts from different accounts.

Reddit is very strict about promotional strategies. If the administrators find your behavior fraudulent, both accounts could be banned. Therefore, the primary task should be to gain genuine support and take time to reply to their comments under your posts.

2. Do not add hyperlinks in the text.

Avoid adding links in comments. You can include a link in your profile and ask users to visit it for more information.

Create an impression that you mention the brand for the convenience of other users, not for promotion. Interested Redditors will click and discover your brand.

3. Do not capitalize the title.

You should not use capital letters in post titles, the post itself, or comments. This violates Reddit etiquette and makes the post appear to be written by a robot.

Conclusion

Given its community nature, this is a community with fluctuating internet emotions among young netizens. As a highly active community, they are more sensitive to marketing. Most advertisers are unwilling to invest time and energy to conquer Reddit: often withdrawing after frequent failures. For friends who are not familiar with Reddit, we can first take a look at platforms such as Hupu and Zhihu in China to roughly understand and then try to research topics and generate content based on their own fields. If you have time, you can also browse more on Reddit, which may become a valuable source of new traffic for your website.