Apa Itu Website Independen?

独立站是指由个人或企业自己建立和运营的电商网站，相对于跨境电商行业的主流平台。独立站拥有独立的域名、内容、数据和权益。它具备独立经营主权和经营主体责任，并由社会化云计算能力支撑。此外，独立站可以自主、自由地对接第三方软件工具、宣传推广媒体和渠道，是一种新型的官网（网站）。

独立站的流量来源

在运营独立站时，了解流量渠道是非常重要的。独立站的流量来源主要分为以下几个渠道：

1. 域名流量

域名流量是指访问者直接从浏览器中输入域名或从收藏书签中访问网站。域名流量的占比越高，表明网站的品牌效应和用户粘度越高。

2. 引荐流量

引荐流量指通过点击其他网站上的链接跳转到独立站的流量。通常是与联盟网站合作，联盟网站的流量越大，独立站的曝光机会越大。

3. 搜索流量

Search traffic refers to the traffic obtained through search engines. Search traffic usually has a higher proportion and conversion rate, but obtaining search traffic requires time and effort. Search traffic includes paid search traffic (SEM) and free search traffic (SEO), which require corresponding techniques.

4. Social traffic

Social traffic refers to the traffic obtained through social media, including paid traffic and free traffic. Social traffic has relatively low costs compared to other channels. However, due to its social nature, it is difficult to directly convert for most products.

5. Email traffic

Email traffic refers to the traffic obtained through email marketing (EDM) to guide consumers to make repeat purchases. In cross-border e-commerce, email traffic is a commonly used marketing method.

6. Display advertising traffic

Display advertising traffic refers to the traffic obtained through other advertising channels, usually with a low proportion used by websites.

Methods for operating independent websites

To effectively drive traffic to an independent website, the following methods can be used:

1. Advertising placement

Advertising is a common method of acquiring traffic. It involves three steps: acquiring traffic, conducting user testing, and adjusting ad budget and delivery pace. In advertising, Facebook and Google ad delivery are common methods.

Ueeshop's suggestions:

- Do not easily negate keywords. After the ad is launched and operated for a period of time, there may be a situation of 'high exposure, high clicks, low conversion/no conversion'. Before negating keywords, ensure that these keywords truly do not meet the requirements of the target audience.

- Set the ad bidding budget to be about 20 times the bidding amount, and adjust the ad bidding based on different sales peak periods to increase or decrease the bidding amount.

2. Content Marketing

Content marketing is a way to accelerate consumer decision-making. By creating content in blogs, social media, search engines, and independent sites, you can influence and assist customers.

Ueeshop's suggestions:

- Follow the 'rule of 7' and continue to output content. The essence of communication lies in repetition, and the nature of the audience lies in forgetting, so it is necessary to counteract forgetting through repetition.

- Prioritize original content and disseminate high-quality content. Join communities in your field, collect relevant books, and express your own opinions.

- Link between multiple platforms and publish high-quality content or adaptations on other platforms to drive traffic to your independent website.

3. Social media marketing

Social media marketing includes platforms like TikTok, YouTube, Instagram, etc. Gain followers and increase brand awareness by sharing content.

Ueeshop's suggestions:

- Develop marketing strategies based on the tone of different platforms.

- Implement multilingual marketing by translating content into different languages.

- Respond and interact promptly and sincerely with messages and comments.

4. Influencer marketing

With the rise of social e-commerce, influencer marketing has become a way to evoke audience emotions, stimulate thinking, and drive traffic for sales. It is estimated that for every $1 spent on influencer marketing, the return on investment can reach $6.50.

Ueeshop's suggestions:

- Influencer promotion requires long-term exposure. It is necessary to first determine the appropriate platform and then find the right type of influencer.

- Influencers can be categorized as macro-influencers and micro-influencers. Micro-influencers are more suitable for niche industries.

5. Affiliate marketing

Pemasaran afiliasi adalah cara untuk membangun hubungan dengan lalu lintas rujukan dan calon pelanggan.

Ueeshop's suggestions:

- Kunci pemasaran afiliasi bukanlah bergabung dengan platform, tetapi menemukan mitra kerja di dalam platform. Bahkan jika kualitas produk rendah, masih bisa dipromosikan melalui platform penghasil uang.

6. Pemasaran melalui email

Dibandingkan dengan media sosial, email memungkinkan komunikasi langsung dengan konsumen. Sepertiga dari lalu lintas situs independen merek berasal dari email.

Ueeshop's suggestions:

- Mendorong pelanggan untuk kembali ke situs web melalui informasi promosi, produk baru, diskon, dll.

- Mengirimkan email secara teratur, tetapi menjaga waktu pengiriman yang tepat dan konsisten.

7. Optimasi SEO

Dengan melakukan optimasi SEO yang baik, peringkat situs web independen dapat ditingkatkan menjadi peringkat teratas hasil pencarian, meningkatkan eksposur.

Ueeshop's suggestions:

- Konten adalah raja, backlink adalah ratu. Optimalkan konten internal situs web dan bangun tautan eksternal.

- Konten meliputi judul, kata kunci, label, detail, gambar, video, dan sejenisnya. Selain konten teks, jangan mengabaikan bagian non-teks seperti gambar dan video, juga berikan label pada mereka.

Sekarang, tidak perlu lagi membangun tim teknis seperti 10 tahun yang lalu untuk membangun situs web sendiri. Alat pembuatan situs dari pihak ketiga dapat membantu Anda mengatasi masalah membangun situs web.

Pada masa depan, branding akan menjadi masalah yang tidak dapat dihindari bagi penjual lintas negara. Situs web mandiri telah populer dalam beberapa tahun terakhir, dan semua orang ingin mendapatkannya. 'Memahami hukum alam' adalah cara untuk memahami aturan berjalannya sesuatu, jika tidak, itu hanya membuang-buang waktu.