Proses Pembuatan Situs Mandiri yang Diuraikan dalam Langkah-Langkah

1. Domain Name and Business Email

Domain name is the exclusive access link to the independent website, like the address of your home. Before registration, you need to check if it has been registered by others, and make sure it is not similar to foreign trademarks to avoid the risk of trademark infringement.

Here are some commonly used trademark search websites:

- US trademark search:www.uspto.gov/trademarks

- Canada trademark search:www.cipo.ic.gc.ca/

- Japan trademark search:j-platpat.inpit.go.jp

- Australia trademark search:search.ipaustralia.gov.au/trademarks

- European Union trademark search:euipo.europa.eu/eSearch0

- UK trademark search:trademarks.ipo.gov.uk/ipo-tmtext

It is recommended to register your own foreign trademark to avoid being registered by others.

2. Choose a Website Building Tool

It is recommended for beginners to use the Beehive one-stop website building service tool. This tool supports independent deployment to your own server, allowing you to have control over data. It also supports AI automatic translation in multiple languages, multi-currency conversion, and switching between corporate website modes. It also supports multi-store and multi-merchant, providing a convenient and fast website building tool.

3. Payment Collection

In addition to providing internationally popular PayPal and credit card payment collection methods, you can also freely choose other payment methods according to your own needs. Ensure complete, convenient, and powerful payment functionality.

Product Selection

When building a boutique independent website in a specific vertical field, product selection should be based on products in that field. You can first select a few main products for testing and quickly iterate to identify hot-selling items before focusing on promotion. When choosing the category of the independent website, you can refer to previous articles, such as digital electronics, home decoration, clothing and footwear, outdoor sports, cosmetics and beauty, wedding dresses, etc.

Advertising Investment

Advertising can be conducted on overseas social media platforms such as Facebook, Google, YouTube, and Tik Tok to drive promotion. Specific advertising methods can be found in relevant articles.

User Analysis

Hotjar adalah software gratis yang dapat digunakan untuk menganalisis perilaku pengguna. Software ini menyediakan fitur heatmap, rekaman sesi, dan alat sales funnel. Dengan heatmap, Anda dapat mengamati perilaku pengguna dan melihat apakah ada pengguna yang meninggalkan keranjang belanja saat check out. Fitur sales funnel dan Abandoned Cart juga dapat memberikan data yang relevan. Menganalisis pengguna dengan menggunakan tools seperti ini sangat membantu dalam mengembangkan dan mengoptimalkan operasional situs independen.

7. Metode Pemasaran

Selain beriklan di luar situs, Anda juga dapat menggunakan metode pemasaran seperti kupon diskon, email marketing, content marketing, video marketing, social media marketing, dan review marketing untuk meningkatkan interaksi dan keterikatan antara situs independen dan pelanggan. Metode pemasaran yang lebih spesifik dapat ditemukan dalam artikel khusus selanjutnya.