Bagaimana melakukan pemasaran di Reddit: Temukan subreddits yang cocok untuk Anda

Reddit for independent site sellers could be a gold mine, but knowing how to navigate the platform is crucial. While Reddit users are not fond of ads and Facebook and Instagram may reject ads that don't meet their requirements, Reddit users may create a specific subreddit just to criticize you. However, marketing or advertising on Reddit can still be valuable.

Firstly, you need to find communities, also known as subreddits, that are relevant to your industry and engage with them. No matter what industry you're in, there's a good chance you'll find related subreddits. Reddit users are interested in discovering new products and services, which is one of the reasons they come to Reddit. If you're facing challenges in driving traffic to your independent site, Reddit is a good choice to expand your market.

Before creating marketing campaigns, it's important to familiarize yourself with Reddit.

Untuk pemasaran alami di Reddit, Anda perlu memahami cara kerja Reddit. Jika Anda salah mengikuti metode pemasaran alami, pengguna Reddit akan dengan tegas mengkritik Anda. Oleh karena itu, Anda harus memahami komunitas yang Anda ikuti, terutama subreddits di mana target audiens Anda sering berkunjung, dan pastikan membaca aturan subreddits (beberapa subreddits tidak mengizinkan iklan).

Selain itu, Anda perlu mempelajari singkatan yang biasa digunakan oleh audiens Anda, seperti OP (original poster), ELI5 (explain like I'm five), TL;DR (too long; didn't read), TIL (today I learned), AMA (ask me anything), dan lain sebagainya. Subreddits yang berbeda juga memiliki singkatan-singkatan khusus lainnya, dan sebagian besar subreddits akan menyediakan informasi tersebut di sidebar.

Ikuti subreddits yang sering dikunjungi oleh target audiens Anda.

No matter what industry you are in, there is always a relevant sub-section related to your field. Whether it's a particle physics startup or a love for reading, computers, AI, Airbnb, futurology, or financial freedom, you can find corresponding sub-sections on Reddit. First, search for keywords related to your industry to find posts and communities related to these keywords, as well as people who frequently post about these topics.

Additionally, you can also try searching for your brand name, as there may already be users discussing you. By participating in the sub-sections that your target audience frequents, you can better understand your audience, their needs, and their interests.

Create unique and differentiated content.

Reddit berbeda dari media sosial lainnya, kebanyakan pengguna anonim dan mereka berkumpul berdasarkan minat bukan lokasi atau teman. Ini memberikan lebih banyak kebebasan dan ruang kreativitas bagi perusahaan untuk mencoba hal-hal yang berbeda. Anda dapat mencoba konten yang unik seperti penghinaan diri, kreativitas, atau yang lebih keren. Gunakan bahasa yang santai dan tambahkan sedikit humor. Bagikan kegagalan Anda, interaksi yang menarik, atau hal-hal lucu lainnya.

Mendengarkan umpan balik

Pengguna Reddit mungkin tidak akan suka upaya pemasaran Anda di Reddit, dan jika mereka tidak suka, Anda akan tahu dengan jelas. Oleh karena itu, sebelum melakukan pemasaran di Reddit, siapkan diri Anda untuk menerima umpan balik pengguna, baik itu positif maupun negatif. Pelajari dari umpan balik tersebut dan perbaiki strategi Anda di waktu berikutnya.

When marketing on Reddit, don't be too hasty. If you're unfamiliar with the platform, create an account and start following subreddits related to your industry to understand where your target audience congregates. I also recommend starting with paid advertising to avoid angering Reddit users who dislike marketing. Don't attempt to use memes and GIFs until you truly understand their meanings and user reactions.

Most importantly, for independent sellers on Beehive, don't take yourself (or your brand) too seriously on Reddit. Instead, maintain an open mindset, listen to user feedback, and continually improve and elevate your marketing strategy.